Tuesday, 21 February 2017

The hidden agenda of B2B email append

Email marketing is one of the most vital components of a modern day B2B marketing strategy. It offers an immediate, direct and measurable medium of communication through which business professionals and their target customers can stay in touch with one another. With the rising costs of printing, postage and mailing, it has become quite expensive nowadays for business clients to stay in touch with one another and this has greatly increased the role of email marketing in today’s world. Companies which make the most effective use of email marketing strategies can enjoy the edge that they seek over their market competitors.

An email append service is a specialized marketing data enhancement support system that accurately appends permission-approved and deliverable email addresses to the customers’ records for the specific marketing requirements of a company. A B2B data append service provider can not only provide a business enterprise with detailed listings of Yahoo and Google email addresses but also present with extensive email databases of various corporate domains. This means that a company looking to improve its business prospects can only have the email addresses of target customers and not any kind of customer service or sales team email addresses. A B2B email appending service provider also deploys a validation message for each and every record so as to ensure complete accuracy and compliance. Therefore the best email appending service providers can provide clients with quality, sophistication, accuracy and deliverability at the best append rates.

By making use of the state of the art email appending service offered by these companies, a business owner can expect to have the following benefits.
  • Substantially increase the rate of customer retention by regularly sending relevant, cost effective and on-time email communications.
  • Improve the overall conversion rates to a great extent by combining direct mail, email and telemarketing strategies.
  • Get back the lost customers by using the email’s low cost-to-contact pricing models.
  • Bring down the business costs by encouraging customers to visit the official website of the business owner.
  • Come up with effective social marketing strategies to generate a positive response.
The email appending services that are offered by the leading companies of today can help a business owner to communicate effectively with their B2B customers through the multiple touch points and develop longstanding relationships with them. These email appending service providers make use of applications that help customers to segment their database so that they can send emails based on location, the area of specialization and other vital details.

As soon as you get in touch with any of these service providers, they can help you to take note of your email track records and help you to set up a database that is based on the phone numbers, email addresses and postal addresses of the targeted business firms. The email append services can then help your organization to plan an effective email marketing program that can help you to get the maximum returns from your resources and assist in future growth and progress.

Monday, 6 February 2017

7 Common Mistakes Everyone Makes In Automotive Marketing

When it comes to using automotive marketing using email append services, many companies fail to enjoy the desired results due to some common mistakes that they make. Here is a look at seven common mistakes that are often made by an automotive marketing company. 

  • While it is alright to appeal to a prospective customer by making use of the information provided in automotive mailing lists, an automotive marketer still needs to follow up with the prospective customer on a regular basis so as to arouse interest in him or her. Many automotive marketers simply stop getting in touch with a prospective customer when they see that a mail sent recently to him or her failed to incite the expected response. Many times, customers respond late and only after multiple email campaigns and requests and so it only makes good sense to keep in touch with the customer.
  • Another common mistake that is often performed by an automotive marketer while making use of an automotive mailing list is that they often focus on quantity instead of quality. In other words, they are often more hell bent on garnering maximum traffic for their online sites without actually thinking of improving the quality of the customer’s experience. This often leads to little sales conversions after reaching out to a large number of prospective customers. While it is important to generate greater traffic for maximum sales, it is also important to ensure that the customers have a positive experience with the brand as that will help them to garner greater number of sales.
  • When it comes to automotive marketing, it is never appropriate to follow a single strategy for all the customers. Different customers have different needs and expectations when they are looking to buy a car and therefore every marketing campaign should be set up in a unique way so as to have the desired response from a specific customer.
  • An email append service can only help to generate the best marketing results if the marketing team regularly keeps track of the general statistics and return on investment. Whether the marketing team is looking to implement some new marketing methods or capitalize on the old ones, it is necessary to make use of such readings and statistics to evaluate the results of the marketing efforts as that can allow in improving the marketing techniques.     
  • While creating the content of the email marketing campaigns, it is necessary to focus on the needs and priorities of the prospective car buyer and provide answers to the questions that they may have in mind. This can only be done when email marketing campaigns using auto warranty lists are also backed with proper customer research. 
  • The marketing team should consider both male and female prospective car buyers as equal and create the campaigns accordingly. 
  • Every email marketing campaigns should also be backed up by social media as most customers nowadays choose to consult various social media networks before making a purchasing decision.